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City/County Alcohol and Drug Program Community Prevention


The Red Ribbon Campaign
The purpose of the Red Ribbon Campaign is to present a visible commitment to a safe, healthy and drug-free lifestyle. The campaign is designed to accomplish the following:
  • to create awareness concerning the problems related to the use of tobacco, alcohol and other drugs
  • to support the decision to live a healthy, drug-free lifestyle.
Red Ribbon Week began in 1988 in honor of DEA (Drug Enforcement Administration) Agent Enrique "Kiki" Camarena, who was kidnapped and killed in Mexico in February of 1985. Assigned in Mexico, Agent Camarena had been investigating a multi-billion dollar drug trafficking operation. As he left his office one day, five men appeared at his side and shoved him into a car. One month later, Agent Camarena's tortured and badly-beaten body was found in a shallow grave 70 miles from Michoacan, Mexico.
Parents in Illinois and Virginia heard of the slaying and launched the first Red Ribbon Campaign as a statement that Americans were tired of the violence and destruction caused by drug and alcohol abuse. The week is marked by the wearing of a red ribbon to send the message: Live drug-free! Since that time, the Red Ribbon Campaign has earned Congressional proclamation and has become an annual event, reaching millions of Americans each year. For more information on the Red Ribbon Campaign, please visit Red Ribbon Resources website or contact Safe and Drug Free Schools Coordinator, Pam Teaney Thomas at 605-394-4054.
 
Events that take place in Rapid City every year for the Red Ribbon Campaign include, but are not limited to the following:
 
    Candlelight Vigil: Different church youth groups throughout the city will come together to pay for those affected by drug abuse.
    Dinosaur Tying: A huge Red Ribbon is tied on the dinosaur at Dinosaur Park located at 940 Skyline Drive. The huge ribbon is made and signed by students from various schools to show their commitment of being drug free.
    The Mayor's Rally at Halley: The Rally occurs at Halley Park, located at 1515 West Boulevard. Red Ribbons are tied on the trees in the park by participants.
    Decoration Day: Red Ribbons are displayed on cars, fences, windows, and trees at schools, businesses, hospitals, and homes. Schools also participate by decorating their building(s) and the decorations are judged by A.S.A.P. and Community members.
    SD Natl. Guard Fly Over: Schools participate by creating a drug free message outdoors by using the students. SD Natl. Guard helicopter then takes an aerial picture of the school's drug free message and the winner is recognized.
    Red Ribbon Billboard Unveiling: Students are asked to design a billboard that is then judged and if they win, the billboard is posted in the Rapid City area for a month. A celebration is held to unveil the billboard.
    Red Ribbon Sobriety Walk: The walk starts and ends at Dakota Transitional Headstart, 612 Crazy Horse. For more information, call Rural America Initiatives at 605-341-3339. Red Ribbon Parade: The parade begins and ends at South Dakota Schools of Mines Campus.
    A free luncheon is held after the parade for all the participants and it is open to the public. A ceremony is held and parade awards are announced and certificates are given to the winners.
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